Chocolate?

The "This is not chocolate" social action is a grassroots initiative of our agency, regarding the problem of dog poos in the city. The action echoed through the press, TV and the Internet. It was also the subject of many radio programmes.
Chocolate?

In the center of Lodz, on a large format billboard, we placed the "Chocolate" message along with an image of a child covered in chocolate. After one week, on a special event organized for journalists the message was changed - "This is not chocolate - Clean up after your dog!". We surrounded the billboard with signs presenting an image of a steaming skull and text "Warning - Landmines". Various news and marketing portals wrote about our social campaign.


See the photos


Watch the spot