We give you a finger

A finger is a symbol (and part of the body) with numerous possible meanings. Our self-promotion campaign added yet another one - we can do a lot with just one finger. Only God knows what we could do with the entire hand.

We've sent parcels to a carefully selected group of one hundred potential clients. The parcels contained an artificial finger and a letter saying: “We are offering you a finger. It is up to you if you’ll take the whole hand.” The letter contained a link, and a QR code directing the users to an animation about our Agency. The addressees of the parcels were representatives of cultural institutions, local government units, PR agencies, media houses, as well as bloggers and editors of marketing portals.

Watch the spot

Watch the animation