Lodz - taste the best

The campaign "Lodz - taste the best" for the Lodz province promoted apples as a regional product from the Lodz region. A top class product, obviously.
Lodz - taste the best

Sampling

Campaign was set on sampling of apples on the most important events in the region (Regional Mixer, Presidential Harvest Festival in Spala, Provincial Harvest Festival). During the action, we distributed over 3 tons of apples. 



Spot

The campaign included the promotion of a 30-second TV clip, and its emissions in the largest regional television channels.