University of Lodz Prank video

The Education Fair is the largest event for Polish universities - thousands of students, millions of gadgets, and billions of leaflets. Thanks to our action, wannabe students could take a look at the future and see the things that await them if they commit to the University of Lodz.
University of Lodz Prank video

During educational fairs in Warsaw and Lodz, we ran a prankvertising campaign to promote student admissions to the University of Lodz. In a specially designed stand, behind a two-way-mirror, we set a camera that shot photos of potential students. While they were completing a survey, our graphic design team placed their photos on a cover of a popular (yet fake) magazine like Forbes, Lite, Science Fiction, Weird. After completing the survey, the candidates were given a set of promotional materials and a cover of a magazine with their photo on it. The whole prank was filmed. You can see the results in the enclosed video.



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