During educational fairs in Warsaw and Lodz, we ran a prankvertising campaign to promote student admissions to the University of Lodz. In a specially designed stand, behind a two-way-mirror, we set a camera that shot photos of potential students. While they were completing a survey, our graphic design team placed their photos on a cover of a popular (yet fake) magazine like Forbes, Lite, Science Fiction, Weird. After completing the survey, the candidates were given a set of promotional materials and a cover of a magazine with their photo on it. The whole prank was filmed. You can see the results in the enclosed video.
Watch the spot
See the photos